Design Round Up – Snowmen

Pure Illustration’s customers license Christmas artwork all year round. Currently, many of our customers are working on Greeting Cards, Gift Bags, Wrapping Paper, Tags, Mugs, Plates and Many other products that will not be in the shops until December 2018!

There are many icons and characters that appear in Christmas artwork & Illustration, and snowmen are a regular request from our publishing and manufacturing customers. Here’s a small selection of new snowmen pieces:

Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www. pureillustration.com

Design Round Up – Birthday

We’ve been celebrating a few birthdays among the team here at Pure Illustration so here’s our pick of some great Birthday artwork from our fabulous artists.

Pure Illustration – the agency for artists & illustrators working in art markets worldwide – www.pureillustration.com

We’re here in New York to see our US customers at the BluePrint show. We’re loaded down with artwork available for license and have had some great meetings already.

Thanks to all our fabulous artists and illustrators for their hard work creating new designs & illustrations for us to show our publishers.

#blueprint #surtex #artists #illustrators

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Design Round Up – Fathers Day

 *  June 18th  *

Father’s Day is the next major card giving celebration so we thought we’d update you on some of our selection of stock images for Greeting Card Designs.

Don’t forget your Dad on June 18th!

 

Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www.pureillustration.com

Design Round Up – Nativity

Pure Illustration’s artists a constantly coming up with fantastic new designs for greetings card and gift products and Christmas is one of our biggest themes. Our publishing and manufacturing customers are already working on products which will be in retailers for Christmas 2018 and they ask us for new artwork and designs all year round.

One of the most popular themes for charity greeting cards is the Nativity and we license hundreds of pieces of artwork to our greetings card publishers with this content every year. It’s a tough job creating artwork with the same content over and over again but our artists and illustrators make a great success of it, making us one of the most popular art licensing agencies in the world.

Here’s a selection of our current stock nativity illustrations:

Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www.pureillustration.com

Artist Interview – Helen Nevett

We’re proud to announce that we now represent Helen Nevett, an artist with years of experience creating artwork for greetings card and other gift products. As Licensing Agents for Helen’s portfolio of beautiful art we are available to help publishers and manufacturers find the art they need or commission Helen to create something completely new and bespoke.

Here’s a short interview with Helen to give you some more information about her work and experience:

1. How did you find yourself working in the world of art licensing?
After graduating in 2006 with a BA (Hons) in Textile and Surface design I was quickly offered a full time design job at Hallmark cards after winning a cash prize and a two week placement. Although I loved my time there and was a very valuable invite to how the industry works, I could never see myself working a standard 9-5. At the same time I was also a full time design job for a company in the U.S to which I started to freelance for as it was such a big decision to move stateside! I was very new to the world of freelance but enjoyed the freedom of choosing when I could work and did this around a full time job!
I do enjoy being creative in all ways and enjoy making things with my hands which lead me into my other business “under the Ivy” where I create faerie wing jewellery as I am very inspired by the magical unknown and is a wonderful outlet from the fast pace of a commercial environment in greeting card design
I am inspired by so many different things such as nature, vintage textiles and tea cups! I love looking through Pinterest and Instagram as there are so many talented artists and designers. I do have a weak spot for stationary and love looking through Paperchase and flea markets.

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2. Describe your work space, do you have a mascot or a favourite pen?
I have a wonderful work space which has been purpose built by my partner. Our two cats Tigger and Fudge also enjoy my desk and often take up residence, especially when I am trying to work!

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3. Do you have a ritual before you start your creative work?
After the kids have been dropped off to school I like to come home pop the kettle on ready to make a nice cup of tea to start my day and sharpen my pencils

4. What is a typical day like when you are creating?
My day generally consists of answering emails and researching ideas and themes that I will be using as a starting point for my designs. I then move onto drawing and painting and once finished it is scanned into my computer and worked on further to produce the final design. Along with my freelance work I also many jewellery and costume pieces.

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5. What has been the proudest moment in your art career?
My proudest moment was when i saw one of my Eiffel tower designs on a set of note cards that I did for Papyrus and it had my name on the back. I still love seeing my designs in the shops as it never grows old!

6. Who would be your dream customer to see your work in?
I love Paperchase and would LOVE to create a whole range of stationary for them from notes books to stickers!

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7. How would you like to develop your work in the future?
Yes, I love the opportunities that are available within licensing as your work could be on children’s bedding, wall art to stationary and tea cups. I would love to see my designs on a whole range of different products as it keeps things fresh and interesting

And after Valetines … the Wedding

Did you know? Approximately 10% of marriage proposals will happen on Valentine’s Day.

It’s estimated that 2.2 million couples in the USA and 220,000 UK couples get married each year. And so there is a huge business that has developed around the happy occasion. Pure Illustration play our part by providing artwork for Greeting Cards, Stationery, Wedding Favours and other gifts related to Wedding and our artists create beautiful illustration to celebrate the moment.

Here are some examples of our artists work on theme. Many will be available to purchase in a high street store near you….

Pure Illustration – the agency for freelance artists and illustrators – working in art markets worldwide

Design Round Up -Valentines Day

It’s that time of year again. Wear your heart on your sleeve and tell that special person how you feel about them.

The shops are full of Valentines product and imagery right now and Pure Illustration supply many publishers and manufacturers around the world with the artwork they need to attract the necessary attention. Here are some of Pure Illustration’s top pick for Valentines artwork – available to license for a wide range of product uses.

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Libby Bothway created this fun and exciting piece which is full of the naivety of young love! Simple messages revel in simple illustration.

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Happy New Year!

Wishing everyone a very Happy New Year! Here’s to an inspiring 2017 filled with lots of beautiful illustration from our Pure Artists! To have a little break from Christmas and instead bring in the new, here is a roundup of some party / congratulations images to kick off the New Year.

Firstly artist Dale Edwin Murray provides a bold, fun illustration with a true party feel. Simple in execution but a real original in style.

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Next artist Anita Frager  provides a drink inspired piece, a contemporary palette and a satisfying medley of glasses and bottles with a feminine and fun feel.

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Artist Reginald Swinney adds an energetic, dancing robot design to the mix – a vintage feel and parred back palette work well here. A charming party piece.

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Simple subject but effective with a strong palette, Catherine Aguilar provides a burst of colour with some party hats, suitable for cards, wrapping or packaging, a truly versatile design.

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Lastly Alice Potter, provides us with a collection of congratulations designs, a real contemporary palette, these designs have a really modern, on trend feel.

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Cover Image by Charlotte Hardy

Artists Interview – Reginald Swinney

Pure Illustration represent many talented illustrators and artists, and we license their artwork to publishers and manufacturers all over the world. Sometimes, in the day to day of business, it is easy to loose sight of the fact that the artwork is the price and joy of a certain artist rather than a commercial product that will help a product sell. And so we like to take the time to introduce our artists and illustrators as individuals, so that our customers can connect with their story. Here’s a recent chat we had with Luke aka Reginald Swinney.

1. How did you find yourself working in the world of art licensing?

I have been working as a freelance illustrator since Leaving the University of Lincoln in 2010. I have worked on a wide variety of projects/commissions, with a growing client base year on year. I decided to try and find an extra outlet for my work regarding greetings card designs, inspired by the popularity and positive feedback from cards I produced for craft fairs, etc. After submitting samples to a few different agencies, I found the right agency for me in Pure.

2. Are there any artists who inspire your work?

I found my love of illustration when I was young. I started by collecting Pokemon cards and loved the mixture of designs and artworks on them, but I found my self collecting and keeping the more illustrative ones. I also consider my self a collector of design and illustration, and put all items I find of interest on my studio wall. (some people think of this wall as a work of art within itself) This can range from packaging, newspaper/ magazine cuttings, bottle tops or even just a scrap of material of which I like the look of. Whenever I am low on new ideas, I find myself looking at my inspiration wall, which never fails to aid me. I follow a few illustrators on Instagram and love to see their post and updates. One in particular is “Joey Chou” who has a very simplistic but charming illustrative style. Their work is full of simplistic yet charming characters and animals, with a beautiful use of colour. I am a fan of all things retro and vintage (though I’m sure this is a noticeable theme in my work).

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3. Describe your work space, do you have a mascot or a favourite pen?

My studio desk is often in chaos with papers and pencils dotted around with just enough space for my Mac, keyboard and mouse. I often move from project to project working on multiple things at once, so having everything around me is a must. As I said previously, I have my wall of inspiration at my studio with all my interesting findings.

4. Do you have a ritual before you start your creative work?

I often watch or listen to things whilst working, as it tends to help me to stay focused. I regularly listen to the Karl Pilkington podcasts, including their old XFM broadcast (where it all began). I’m sure to of listened to them all plenty of  times. I often sit working, thinking about how this doesn’t feel like a real job. Though the stress of 3-4 deadlines at the same time soon bring me to reality.

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5. What is a typical day like when you are creating?

My typical creative day would involve looking at samples, colour pallets/ swatches and trying to emerge my self within a project, I always have something on in the background, and will only stop working to make myself a brew (Cup of tea)

6. What has been the proudest moment in your art career?

My proudest moments are seeing anything I have worked on in print. However, I often find that my work is used abroad in countries such as Canada, America, Singapore and India, which means I don’t often get to see the published works. However, my client in Singapore has sent samples to me, and find the “panda packs” to be charming, and probably my favourite project to date. They are children’s activities packs, delivered monthly when a subscription is obtained.

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7. Who would be your dream customer to see your work in?

I love Disney’s wonderground gallery (they produce more illustrative representations of Disney films and rides, etc.) and I would love to produce something for them. Other than that, I would feel proud if I produced a Christmas biscuit tin for a large supermarket such as Marks and Spencer. Knowing that you have the legacy of your tin being used to store the household sewing kit in, for years to come, would be the dream.

8. How would you like to develop your work in the future? The art licensing market has changed a lot in the last 5 years. How do you see your work developing and are there any projects you would like to be involved in like magazine work or a gardening book.

Outside of Pure design, I produce works for companies across the globe which are mostly small/start up companies.  A large body of this work is for children’s educational materials, such as worksheets and activity books, this is defiantly something I would like to pursue in addition to my card designs, I also think my style has some potential for editorial and magazines.

Pure Illustration – the agency for artists and illustrators working in art markets worldwide – www.pureillustration.com